As Chief Operating Officer of Awaken Interactive, Sid brings three decades of invaluable experience to the arena of healthcare marketing. With a strong foundation in marketing communications, brand strategy, client service, and agency administration, he is dedicated to helping clients succeed in the ever-evolving healthcare landscape.

Throughout his extensive career, Sid has had the privilege of collaborating with diverse clients to manage the execution of marketing communications, especially in the digital/interactive medium. His passion lies in delivering exceptional results and facilitating growth for healthcare brands, both large and small.

Sid’s expertise spans across the pharmaceutical and medical device sectors, where he has successfully navigated the complexities of each industry. By combining his in-depth knowledge of healthcare marketing with a unique blend of agency- and client-side experience, Sid is well-equipped to tailor strategic and tactical plans that drive success and impact.

Sid is proud to hold a bachelor's degree in economics from UCLA. Beyond his professional commitments, he finds true joy in spending quality time with his wife and two children. When not at home or the office, you can find him on the golf course or at live basketball and football games supporting his favorite teams.

With a commitment to excellence and a track record of success, Sid invites you to explore the possibilities of what an Awaken partnership can achieve. Connect with Sid today and embark on a journey of transforming your healthcare brand into a thriving success story.